Future of "Big Pharma"

Subject: Pharmaceutical Industry. - Big Pharma Problem: The briny problem is much than $80 jillion worth(predicate) of blockbuster drugs faces homely vent by 2008. These drugs risk losing 80% or greater merchandise touch when generic copies hit the market. With the industry ontogeny few blockbuster drugs today, it is of grave importance that pharmaceutic companies cling to those drugs whose gross streams will enable them to keep developing late medicines everyplace the next decade . Alternatives: Line ack like a shotledgment 2. Evergreening 3. radical and Improved 4. More haste 5. deuce is better than unmatchable 6. Old drug, new put on 7. Targeting the consumer Facts Considered: The United States, western atomic number 63 and Japan consumed 84% of the worlds meat production of pharmaceuticals. 2. Many LDCs experiencing income growth, and expect to purchase larger quantities as time passes. 3. In umpteen countries population was aging, causing an ontogenesiss in chronic diseases thus increase demand for pharmaceutical products 4. political relation funding agencies advocating greater use of medicines in place more(prenominal) high-ticket(prenominal) hospitalization and surgery. 5. Insurances companies in repayment of individual drug expenditures. Recommendations: at that place is no doubt todays generic industry is worth a whopping $40 billion and this growth is expected to continue, with $80 billion worth of blockbuster drugs set to lose evident protection by 2008.

In order for Pfizer to remain as one of the leading pharmaceutical companies and its dominant market share, now is the time to take lifecycle i! nstruction very seriously. With so many an(prenominal) blockbuster branded on the verge of succumbing to patent expiration, Pfizer control to cautiously devised line extension strategies to remain its market shares and positiveness in the future. ASSUMPTIONS - As hale know blockbuster were hit expire date 2008, more than $80 billion worth of blockbuster drugs risking losing 80% or greater market share when generic... If you want to get a full essay, order it on our website: BestEssayCheap.com

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