Tuesday, February 18, 2020

Huamnities Essay Example | Topics and Well Written Essays - 750 words

Huamnities - Essay Example For example, he betrayed his wife by having an illicit affair with Athena, the Greek goddess of wisdom, war, the arts, industry, justice and skill. Many themes, motifs and symbols are used in the film: the power of ingenuity over strength, the drawbacks of temptations, disguises, and the wedding bed. All of these film materials subtly imply the common flow of a depiction of classical heroism: the story starts with a conflict, which is followed by a journey, with temptations along the way, and the eventual victory. The Ancient Greeks developed the idea of a hero, a star, or a protagonist. Throughout history, heroism is mostly portrayed through paradox and paradigm. Greek gods can always be observed to be standing in the middle of the beauty of the gods and the susceptibility of humans in battles. Odysseus took a very critical role in the film; he is the leader, and thus, much is expected of him. Being sacrificed to the battle and the claims of personal magnificence and fame, he is destined to although sequestered from the civilization he desires to protect. In his delicate equilibrium between devil-like belligerence and compassion for his victims, classical heroism is raised to prominence but disputed. The inconsistencies of the nature of classical heroism are inculcated in primeval notions by the valour of a woman. Ancient heroines, especially Greek goddesses, arise from the locations of the battles, taken away from the meadows of fight, but still are fully impacted in them the predicaments wherein political allegiances go against each other, and where fierce slaughtering is the lone way for a solution to be achieved. There is an overwhelming consistency in the adaptation of struggle, lost, pain, heartache, temptation, and victory into the way classical heroism is being depicted, not just in film, but in other forms of arts. In the Odyssey, Odysseus had

Monday, February 3, 2020

Segmentation and Market Target Paper Essay Example | Topics and Well Written Essays - 1750 words

Segmentation and Market Target Paper - Essay Example The essay discusses Apple’s criteria for market segmentation as well as market segmentation mediums. The main approach that the company uses is market segmentation. The management’s market segmentation is based on concepts of economics while dividing organizations and people into categories with a derivative of similar products. According to Hiebing, Cooper & Wehrenberg (2011), the concept responds positively to the marketing messages of the product. In achieving this, Apple eliminates wasted resources with an attempt of marketing to consumers without interests in the company’s product. The different segmentation types used by Apple include Demographic, Psychographic, Geographic, and Behavioral Segmentation utilized in creating effective marketing campaign. According to McDonald & Wilson (2011), Apple’s demographic segmentation involves division of the company products based on characteristics of certain market. The approach includes income, age, sex, race, and education. The geographic segmentation concepts are differentiated on the basis of physical locations in potential consumers. Further, Apple’s psychographic segmentation involves the lifestyles or personalities of potential consumers. Behavioral segmentation for the Apple Company is based on the analysis of consumers’ actions. According to Estelami (2009), market segmentation in has narrowed from complicated processes that required significant research on consumer behavior. Currently, the firm has in-depth understanding of company objectives and goals. The initial step for market segmentation involves identification of broad markets that are attained through existing channels. For instance, Apple Inc. has produced the iPod as one of its fast moving consumer goods. On the other hand, prior the start of research and development for the product, the department identified broad markets used by the iPod within music markets. The