Marketing Case Studies

Case Study #1 McDonalds Seniors Restaurant Evaluate Suzanne Drolets current dodge regarding senior citizens. Does this strategy improve this McDonalds image? What should she do just about the senior citizen market-that is should she instigate, ignore, or discourage her seniors? What should she do about the bingo thought? Explain. Suzanne Drolet is the passenger vehicle of a McDonalds work throughery in a urban center that resides a lot of seniors. To suck up seniors to McDonaldss Suzanne has a $1.99 break extravagant fussy every fourth Monday. mingled with 100-150 seniors were attracted initially by that monthly breakfast special for battalion aged 55 and older. Perhaps this was a large idea, many an(prenominal) of the senior citizens come for breakfast daily, and this has generated an increase of taxation mingled with the hours of 9:00 am to about 11:30 am. nearly of the senior citizens argon gone before the eat crowds at 11:30, however, some stay until at 3 p.m . This is an compensate greater factor for Suzannes restaurant. McDonalds strengths be an conventional fast fare restaurant with a favourable compassionate staff. Suzannes employees embrace that philosophy by universe prosperous to the seniors. Another plus is the seniors are friendly and not bad(p) and individual that is not a regular would perceive the agency as a friendly place.

Further they are neater than some customers and peel up after themselves. After carefully evaluating Suzannes situation, she should encourage the senior citizens to keep coming to her McDonalds. Generally, McDonalds tar arse abouted audiences are k ids. Normally, because it is a fast food res! taurant, customers are expected to eat and run. more parents are on the run with their kids. So, the concept of fast food is not taken away, however, it wee-wees a comfortable and amusement background for the senior citizens, and those who eat at the McDonalds. The bingo idea is to date another great marketing strategy to return the customers. Suzanne motivations to create bingo from 9 am to 11 am, which is a both hour time frame at which...If you want to get a full essay, order it on our website: BestEssayCheap.com

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