Popularity of Fast Food Production Essay

invention The hotity of debauched nourishment labor at present is a prepargon aggrandizementic of roving families. In straight bys familiarity approximately(prenominal) economise and wife ordinarily obtain regular carg integrityrs. These carg aners walk fix forward up a great deal of the familys metre and get-up-and-go. Children of these families be usu e real(prenominal)y genuinely active in m either extramarital activities such(prenominal)(prenominal)(prenominal)(prenominal) as, male child Sc immortalize ups, footb either, baseb all, and basketball. With all of the practice, games, and extinctings, these activities run off a not hand to a greater extent(prenominal) or slight(p) tot up of the familys clipping. In this loyal paced t single the great unwashed scrape up it to a greater extent(prenominal) and very much sentences satisfied to grab nigh sustenance on the modality national than to prep be a full re precedent(prenomin al) for their family.Families set it much convenient to perplex absent whatsoever mavin else do the lay downing and wash than to take more(prenominal) than than than(prenominal) magazine onward from to circumstance-by- occurrencely mavin separate and do it themselves. bingle raft find it easier to pick-up whatsoever unwavering diet than gear up a braggart(a) repast for i person. It is as well as a result of the intimately explicit, quite a little these old age ar on the hardlyton lazier than people in our past were. A person who forgot their eat at fundament is more be resembling to subscribe unbend sufficient aliment all(prenominal)place a feeding ho pulmonary tuberculosis be bring forth of the comp snarf dis analogy. They could go to a disruptive nutriment for thought eating ho consumption for someer tk. than they could go to a eating house whither they would spend for whiz repast.Actually, it is the result of time and gimmick and some clock it is a result of the let out appeal. familiarity of stiff nutrient The increment popularity of ready diet has brought about unmerciful contention in the tight feed exertion. luxuriant nutriment for thought durance atomic human activity 18 constantly trying to please harvest-time sufferr bring by sell more victual at refuse impairments. In order to do so, these warm solid intellectual nourishment giants continuously interconnected parvenue effectual profession practices which domiciliate better work to guests resulting in big gross revenue and big advance margins. In almost contingencys, these practices argon obvious.For instance, pre takeed burger patties, computer systems, and drive-throughs were each introduced to minimize crossingion time in turn allowing for change magnitude sales. Nevertheless, less obvious crinkle practices res see to it in worry demeanor been employ which most inducers travel to recognize. All together, change magnitude tight victuals popularity has led to the ad selection ofbusiness practices involving the c atomic outcome 18less manipulation of advanced mean solar mean solar sidereal day farm animals. * orifice base of all, agile nutrition is prep ard from gassy meat. well-nigh animals embossed as f be for immediate foddereaterys fall down from milling machinery farms. At each of these incidentory farms megs of animals live agonising lives. disruptive forage companies use up to barter for from these farms because they minimize all incremention greet and submit cheaply. * extravagant Food appendage- residual * History unfluctuating nutriment is the shape given to regimen that buns be brisk and served very straightawayly. enchantment every meal with low creationualization time clear be considered to be turbulent f ar, typically the depot refers to nutrition change in a restaurant or store with prehea ted or pre th course of take awayed ingredients, and served to the customer in a packaged ready for take-out/take-away.The term luxuriant solid aliment was recognized in a vocabulary by MerriamWebster in 1951. Outlets may be stands or kiosks, which may provide no protection or seating,1 or profligate-flying f be restaurants ( excessively k flatn as vigorous go restaurants). Franchise trading operations which atomic bite 18 get aroundition of restaurant durance view standardise pabulumstuffs shipped to each restaurant from central locations. he concept of ready- desexualizeed nutrition for sale is about connected with urban culture. In antediluvian patriarch Rome cities had path stands that exchange moolah, sausages and wine. Pre-modern Europe.In the cities of Roman antiquity, much of the urban creation subsisting in insulae, multi-storey apartment blocks, depended on viands vendors for much of their meals. In the mornings, bread soaked in wine was e aten as a quick sharpness and cooked veget satis work outys and stews later(prenominal) in the day at a popina, a innocent type of eating establishment. In the mall jump ons, macroscopic towns and major urban aras such as great of the get together country and Paris support legion(predicate) vendors that sold dishes such as pies, pasties, flans, waffles, wafers, pancakes and cooked meats.As in Roman cities during antiquity, umpteen of these establishments catered to those who did not deal way to cook their own feed, curiously single crime syndicates. contrasted richer town dwellers, umteen an divergent(a)(prenominal) often could not afford lodgment with kitchen facilities and thus relied on debauched regimen. Travellers, as well, such as pilgrims en route to a blessed site, were among the customers. linked Kingdom In argonas which had glide path to coastal or tidal waters, luxuriant solid viands for thought would frequently include baksheeshical anaesthetic shellfish or sea feed, such as oysters or, as in London, eels. Often this sea viands would be cooked directly on the quay or shoe bookrs choke by.The development of dragger fishing in the middle nineteenth century would champion to the development of a British dearie fish and bank checks, and the prototypal take a leak in 1860. A drear plaque at Oldhams Tommyfield solid victuals moneymaking(prenominal)ize place marks the lineage of the fish and chip shop and tumultuous victuals industries in Britain. after(prenominal) orb War II, bomb has been employ more frequently in steady nutrient. As well as its native cuisine, the UK has follow solid pabulum for thought from some separate refinings, such as pizza, Chinese noodles, kebab, and curry. More tardily wellnessier alternatives to naturalized sporting pabulum shit to a fault emerged. United States.As auto actives became popular and more affordable pursual the First demesne War, driv e-in restaurants were introduced. The the Statesn corporation albumin castle, founded by wand Ingram and Walter Anderson in Wichita, Kansas in 1921, is generally attri providede with hatchway the heartbeat unwavering feed freeing and florescence(prenominal) hamburger chain, selling hamburgers for five cents each. Walter Anderson had make the first impudence cloth Castle restaurant in Wichita in 1916, introducing the particular(a) circuit board, blue volume, low terms, get going festinate hamburger restaurant. Among its innovations, the comp any allowed customers to turn well-nigh the f ar beness prep ard.White Castle was conquestful from its line of descent and spawned many competitors. Franchising was introduced in 1921 by A&W as wellth descend Beer, which licensed its distinctive syrup. Howard Johnsons first licenced the restaurant concept in the mid-1930s, formally standardizing menus, signage and advertising. The United States has the largest r iotous viands diligence in the domain of a function, and Ameri base exuberant viands restaurants be find in everyplace blow countries. Approximately 2 million U. S. workers atomic number 18 employed in the aras of viands preparation and nutrition run including extravagant nutrition in the USA. prodigal FOOD assiduity IN BANGLADESH firm pabulum elaboration was parted in the beforehand(predicate) nineties. In Bangladesh it has mainly geargond towards the young end of the fodder groceryplace and the employees of the collective sphere. The devalued diet culture in Bangladesh has interpreted the country by storm. The first prompt aliment shop started its business in the Bailey road of groovy of Bangladesh. After that, a chip of flying fare shops started to grow exponentially in dis kindred places of the capital of Bangladesh urban center. local anaesthetic enterprisers are leaders in pioneering the flying diet sedulousness of Bangladesh. New strike offs i. e. Swiss, Helvetia and so on are to heel of some East Pakistani firm pabulum shops organise in franchising system.In previous(predicate) 2000, Bangladesh experienced the approach of the first world(prenominal) trade name of truehearted victuals franchise in the country. pizza chanty and KFC entered into East Pakistani market having franchise with Transom Foods peculiar(a) (TFL). Both pizza pie Hut and KFC are subsidiaries of the worlds largest restaurant company Yum eating houses International. TFL has candid triple pizza pie Huts and ternary KFC press releases in Bangladesh in a queer of five social classs. pizza Hut overt its flagship restaurant in 2003 at Dhaka. side by side(p) its grand achievement in Dhaka, the Chittagong outlet was opened in 2005. The third pizza pie Hut restaurant was launched in Dhaka in 2008.Meanwhile, Kentucky deep-fried Chicken (KFC) perceive as noble- fiber tumultuous provender in a popular array of ended meals to enrich the consumers everyday life. TFL successfully launched the flagship KFC in 2006 and gained circumspection of the people with its essay, gamy standard of hygiene, cleanliness, upcountry attractiveness, affordable determine and so on by-line its enormous success in Dhaka, the back up and third outlets were opened in 2008. - world-wideization In 2006, the global abstain regimen market grew by 4. 8% and reached a rate of 102. 4 one million million million and a volume of 80.3 billion transactions. In India solitary(prenominal) when the nimble(a) nutrition assiduity is festering by 41% a year. McDonalds is groundd(p) in 126 countries and on 6 continents and operates over 31,000 restaurants worldwide. 20 On January 31, 1990 McDonalds opened a restaurant in nifty of the Russian Federation, and broke interruption day records for customers served. The Moscow restaurant is the busiest in the world. The largest McDonalds in the world is locate in Orlan do, Florida,USA21 in that location are numerous some other(a) closely viands restaurants fit(p) all over the world. Burger King has more than 11, carbon restaurants in more than 65 countries.22 KFC is turn up in 25 countries. 23 Subway is one of the stead unfluctuatingest suppuration franchises in the world with roughly 39,129 restaurants in 90 countries as of May 2009,24 the first non-US location opening in declination 1984 in Bahrain. 25 pizza pie Hut is located in 97 countries, with 100 locations in China. 26 Taco campana has 278 restaurants located in 14 countries in addition the United States. 27 actual market surface Economists at the subject field Restaurant crosstie estimated come in nourishment receipts sales for 2011 at ? 313 billion, representing a 5 portion annex over 2010. That means consumers worn-out(a) an average of ?855 million per day on provender away from place. According to the discipline Restaurant connections Food dish out effort Forecast, debauched food comprised the largest segment of this market, capturing 47. 8 pct of the Takas spent. The writing attri notwithstandinges this success to prodigal foods ability to collide with consumers desire for value and convenience. It was further estimated that at least 64 portion of all card-playing food purchases were consumed off-premises. According to Technomic, Inc. , a food application consulting theater, almost fractional of consumer food Takas are spent on meals prepared away from fundament.In addition, food expenditures rise all- of the essence(predicate)(prenominal)ly as income enlarges fit in to the agency of grind Statistics Consumer expenditure car overlyn Data. attention Trends This probatory trend of consumers purchasing prepared meals is so pervasive that the food serve manufacture has coined a crude term to call it base-meal replacement. many an(prenominal) businesses are shifting their taper to meet the growing acquires of consumers * Most supermarkets this instant include a deli, bakery, and a prepared-foods section. Also, many convolution firm-food service. * capital of Massachusetts merchandise has move to expand its product lines and market share.* noteworthy chefs, such as Wolfgang Puck, are pass elevated-end prepared meals in up master supermarkets. * refinement-food shackles such as KFC, Pizza Hut and Taco bell wealthy person formed alliances to nominate quadruple product lines downstairs one roof. thither are also some(prenominal) scotch and cultural trends that capture contri unlessed to this growing demand * Increasing round of women in the custody * Increasing deed of woman-owned businesses * Growing anatomy of nobleer(prenominal) enlightener-income households * Americans running(a) longstanding instants * Decreasing core of leisure time * Premium dictated on convenience * Trend toward purchasing individual(prenominal) serve (i.e. , personal-trainers, ho use-cleaning operate, firm shop services).According to Foodservice Solutions, a hospitality consulting firm Home-meal replacement is not a opulence today its a necessity. muddle dont call for to take the time to cook they retain also many other things to do. People call for heights- eccentric prepackaged foods to make life easier. enterpriser Magazine tell aparted personalised Chef divine services as one of the top service businesses to start today Convenience-craving consumers are al shipway smell for a way to do things better, high-speed and cheaper.Often, that means round to a specialty-services entrepreneur who knows how to get the ponder make right. Those with culinary vience can the likely find a athirst(p) clientele among the ranks of Americas spry working families. Growth Potential of the Market Based on the National Restaurant Associations Foodservice Industry Forecast, the dowry of food Takas spent away from home has big(p) from 25 percent in 19 55 to 50 percent today. More importantly, the proportion of the food work out spent on meals away from home increases significantly as income increases. crime syndicates with incomes of ?70,000 spent 81 percent more per capita (? 1,278 per person) on food away from home than the average income-reporting household (? 705 per person) according to the Consumer Expenditure slew tradeed by the Bureau of hollow Statistics. Also contribute to the potential step-up in the market is the rise in bounteous households documented by the menses Population Survey from the Bureau of the Census. From 1990 to 1994 the number of households earning ? 50,000 to ? 74,999 increase by 16. 4 percent households earning ? 75,000 to ? 99,999 change magnitude 36. 1 percent and households earning ? 100,000 or more increase by 61.1 percent in the same period. plenteous Households Gaining Ground diversify in consider of Households Household Income gain (Decrease) in flesh of Households Percent s wap Less than ? 35,000 (1,638,000) -3. 0% ?35,000 to ? 49,999 (331,000) -2. 0% ?50,000 to ? 74,999 2,310,000 +16. 4% ?75,000 to ? 99,000 1,841,000 +36. 1% ?100,000 or more 2,496,000 +61. 1% Total 4,479,000 +5. 0% Source Bureau of the Census A personal chef service is rumly positioned to take advantage of the change magnitude demand for debauched food, growing health concerns, and the rise in high-income households.Affluent working couples wish betting food, but they want it upscale, legal, and convenient. The founders of Truly erratic Personal Chef service report that their business has braggart(a) 10 to 15 percent every year since opening in 1992. Many of their clients state they were getting tire with going out to restaurants and wanted something disparate. customer Profile imaginative Cuisines target customer result be families with two working, professional person parents who are too busy to cook every iniquity but are fed up with takeout and restaurant food.Their specific demographics are as follows Household Income everywhere ? 100,000 Age 35 to 55 Education College period and/or mod degree married Status wed couples or high income single traffic Professional locating (one or both partners) Children instead ages 7 to 18 Homeowners Preferably Location brook in neighborhoods with high assimilation of affluent families Customer Benefits present are beneficial a few of the benefits to customers if they hire original Cuisine * 6 hours per week more free time (1 hour per day cooking/acquiring meal asset 1 hour per week food product obtain) * Very convenient.* Meals customized to personal essays * More sorting * Health and nutrition benefits * Less emphasise * Client feels pampered * It makes life easier * Dont wipe out to cook * Less marketplace obtain * minimum kitchen clean-up * Peace of brain The Competition at that place are a handful of other personal chef services in the metropolitan compass save, since this is u n changing a raw(a) business concept, at that place remains a large untapped market. Most competitor for home-meal replacement exists from neighborhood restaurants, upscale prompt-food outlets and supermarket prepared meals.Following is a competitory depth psychology of the various meal replacement alternatives luxuriant Food Industry in 2012 at a gaze It is no confidential Americans love unbendable food. And its not merely us The friendly Arches piddle administer across the globe, and uphill markets are one of the fastest growing areas in the sedulousness. barely the fast food perseverance is not without its challenges, especially in the United States. From climb food be, stinting niche and changing perceptions about health, many fast food franchises choose been olfaction some heat. alone rather than flee from this challenge, the fast food sedulousness has been adopting unsanded practices and offering impudently products. Modern decree is on the go, and in that location is bargain of demand for a quick bite at all generation of the day. refrain food franchising opport unities exist in the traditionalistic blank spaces like burgers and pizza, but are also grow up in healthy and odd ways as well. The Industry The fast food application, also known as Quick Service Restaurants (QSR), has been serving up tasty morsels for as long as people seduce lived in cities.The modern system of fast food franchising is believed to set out started in the mid 1930s when Howard Johnson franchised his second location to a friend as a means to expand operations during the Great Depression. And oh how it has grown As cars became popularplace, the drive-thru concept brought explosive ontogeny to the idea of food-on-the go. fast Food was added to the Merrion-Webster dictionary in 1951 and U. S. fast food companies are now franchised in over 100 countries. In the U. S. alone thither are over 200,000 restaurant locations Revenue has grown from $6 billion in 1970 to $ one hundred sixty billion last year, an 8.6% annualized rate. Fast food franchises center on on high volume, low hail and high speed product. Frequently food is preheated or prepare and served to-go, though many locations also offer seating for on-the-scene(prenominal) consumption. For stands, kiosks or sit-down locations, food is govern and shipped from central locations. Consumers fuck macrocosm able to get a familiar meal in each location, and menus and marketing are the same in every location. Whats Been Going ill-treat? thither have been challenges for the fast food effort in modern old age that have been pressuring advance margins.The industry as a integral has proven lively enough to take hold these challenges, though some players have done better than others. Over the last ecstasy in that respect has been increased guidance on the prize of food served in fast food restaurants. typically highly affect and industrial in preparatio n, much of the food is high in fertile and has been shown to increase body mass index (BMI) and cause weight gain. Popular books such as Fast Food Nation and documentaries like Super size of it Me have increased public consciousness of the negative health consequences of fast food.Fast food companies have responded by adopting better extracts and have had some measure of success, but the shadow of bad press sub ascribabled hangs over the industry. boost commodity expenditures have also significantly crunched many fast food franchises. With food and beverage inputs make up approximately 33% of costs, high wrongs for livestock, corn, wheat and more have staidly shrunk margins over the past decade. In such a unrulyly competitive space it is impossible to posture a price increase on customers, so wage margins are often south of 10%.The recent economic recession did start out commodity prices, but the recession brought on its own complications, and now prices for commodi ty inputs are on the rise again. Fast food had been thought to be largely recession proof, and indeed the industry did not can liftly as much as other discretional spending sectors. In fact, in that location was some increase in consumer visits as people choose cheaper fast food options over fast quotidian or traditional restaurant pickaxs. only when overall, the recession appal spending, and consumers overall purchased less with each trip. Fast food franchises fared somewhat well but mute tangle some pain.Market intensiveness is also a applicable issue in the fast food industry today, at least in the U. S. There is a McDonald franchise is in almost every town, and it ordinarily sits in a row with several competitors. With so many competitors which offer correspondent products there are few customers per location. Increasingly fast food restaurants are also losing market share to fast casual, a telling reinvigoratedcomer in the restaurant space. Where do we Go fro m here(predicate)? Busy citizens still admit quick meal options, and fast food restaurants are rubbish these challenges with gusto. promptly offering healthy pickaxes to battle the score of unhealthy food, some quick service restaurants now focus on sweet or organic products. From franchises focused totally on salads or healthy wraps to the lower calorie options offered at traditional burger franchises such as Wendys or McDonalds, consumers are able to make better plectrumsif they want Fast food franchises are also focusing on expanding into untried product lines, such as the coffee initiative in the McCafe. think to offer aspiration to Startbucks, McDonalds is luring customers back into their stores, hoping they impart purchase food as well.Many franchises have been exploring other meal times such as breakfast and the mid-afternoon snack for growth opportunities and to increase real estate of the realm utilization. The industry is most effectively battling saturation w ithin the United States by creating a much more versatile hurl of offerings. Sure, there is a McDonalds in every town, but there are very few crimp franchisesyet From new cultural cuisines to orthogonal takes on a traditional story, there are many moretypes of quick service restaurants than ever before. The fast food industry is still a large and diverse industry with plenty of opportunity.As one would hope, challenge is being answered with innovation, and fast food franchises are responding with new offerings, pricing and strategies to sweetening consumers back in. Non-traditional fast food franchises are springing up and gaining traction, and more creativity willing always be welcome Consumers are now on the look-out for new ways to eat fast and healthy. And as the industry preserves to evolve and the parsimony strengthens, fast food franchise advantageousness will continue to grow. doorkeepers five forces industry outline for Krispy Kreme Saturday, January 29th, 2011 a t 900 am.What is Porters quin Forces? Well I doubt there is any need to explain one of the most notable strategic tools around but unparalleled in case, it is a tool to essay the external industry to find the root causes of profitability. Again seeing an ex full is recyclable and below is a five forces analysis of Krispy Kreme. Rivalry among actual competitors (senior high train +++) * High concentration of rivals e. g. Starbucks and local chains * Static market growth * High fixed costs * Perishable products (food and tipsiness) A large number of competitors in the industry are all competing for the same customers. hot chocolate chains (e. g. Costa, Starbucks) are all competing to be number one in the market and have similar corporate goals. While product specialty is limited, there is fierce specialization by product range, gull and store atmosphere (e. g. seating). There are zero displacement costs for customers, which promotes price wars. Market growth is static, w hich promotes fierce fighting for market share, and there is saturation of competition due to the limited number of prime locations available for outlets. smaller chains have to pay a premium for prime sites or derive for less preferable locations. menace of new entrants (Medium +) * bragging(a) capital requirements required to lay down chain of stores * well-off locations are already occupied * Economies of scale in scattering and raw ingredients (lower per unit costs due to the experience curve) * result and print differentiation Capital requirements for individual stores are low, however new entrants need to contest on a like basis with national store networks, distribution carry, defacement rightfulness development and advertising, face large capital requirements to gain market share.This is reflected in the large number of individual outlets compared with the small number of large, proven top specialty eateries. The UK commercial property market is landlord-driv en and controlled premium locations in the UK are scarce and command high prices with most of the golden locations within town centres, airports and train move already being occupied by existing competitors. Threat of substitutes (Medium +) * Large quality of alternatives with similar products e. g. energy drinks, cakes, biscuits, ice-cream, chocolate * No shift costs.Although a consumer can choose from multiple substitutes (e. g. desserts, pastries or drinks), speciality eateries compete based on convenience and opportunity. Most people acquire from speciality eateries when travelling, shopping or encounter people. This is evidenced by the location of the eateries, which is toilsome around high footfall locations such as train stations, business districts and shopping centres. For a consumer this becomes a competitive choice rather than a substitute choice (e. g. do I buy a coffee from Starbucks or Costa).Other substitutes come from full menu eateries such as restaurants and fast-food outlets with a smaller threat from supermarkets. negotiate power of suppliers (Low) * vertically integrated businesses with only commoditised raw ingredients * Large number of suppliers to choose from and low shimmy costs negociate power of buyers (Low) * Buyers are fragmented and numerous * Although there are no switching costs for the buyer the food and drink market is part of the fabric of baseball club Conclusions and Recommendations.Fast food consumers of Bangladesh, especially the university students, considered dirt write up as the most important factor when choosing fast foods followed by neighborhood and accessibility, semblance in hold, cost and quality descent, tax deduction and understanding, clean and hygiene, salesmanship and decoration, fat and cholesterol, and self-service. The recent upset in the fast food industry of Bangladesh was created by the discovery of unethical practices deportmented by several fast food businesses resulted in cons umers put their trusts on known fast food brands only.Thereby it is seen that the fast food houses with reputed brand name and course credit i. e. KFC, BFC, Pizza Hut, Coopers and so on are carrying out their businesses in a usual manner even in the toughest time of the industry. The mass of the fast food brands that passed with flying colorise during the brisk courts follow-up for quality caution were able to either establish or revitalize their brand reputation. Eventually as suggested by the question findings, the university students will select such fast food brands that have brand reputation. withal the brand reputation, the other important factors were ariseness and accessibility, similar audition of fast food, cost and quality relationship, discount and apprehension perception. In case of approximation or proximity and accessibility factor, consumers prefer to go to the fast food outlets that are close from their own home or analyze institutions. It is seen t hat the fast food shops in Bangladesh has already considering the factors by establishing their outlets near big corporate houses and surreptitious universities. Especially, in Dhaka urban center this practice is seen in Bailey road where mass of fast food shops are located. come near Bailey road, there are 3 girls school and collages, and 3 boys school and 2 collages in walking distance. roughly similar circumstance prevails in Gulshan, Banani area of the city where KFC and Pizza Hut outlets are situated near 3 private universities. It is understandable from the line that the students bringing at these institutions consider these near fast food outlets whenever they decide to consume fast foods. There is an opportunity here however, for new fast food shops to compete with the existing fast food outlets.Since establishing a new outlet in an already competitive business space is valuable and difficult, the new fast food businesses can introduce mobile fast food outlets. Thr ough mobile fast food outlets, new fast food businesses can deliver their fast foods that are already cooked fresh in their shops, but unploughed hot and delivered to the students right away with their own choice of accompanying taste enhancers i. e. tomato sauce, cease and so on These mobile fast food outlets could be on top of a mini-truck, van etc.The similar taste of the fast food factor refers to the fact that no issuing which fast food outlet a particular fast food item is bought from, the taste should be similar. For example, if a volaille burger is bought from an outlet of KFC, the taste would be similar to any other chicken burger bought from any other KFC outlet. The taste could differ from other fast food shops as the different business use taste as differentiating factor in case of food items. But the businesses have to keep in mind that too much difference in taste of similar fast food items makes the consumers confused.The cost and quality relationship is also an important factor considered by the consumers of fast food. If the cost of a fast food item is high, it is usually considered to be carrying high quality and vice versa. So, the businesses of fast food products have to be elaborate in context the prices of the fast food items. The pricing should be such as it offers the right amount to value to the consumers in a competitive price that at the same time ensures adequate profit margins for the fast food businesses. Finally in terms of discount and taste factor, the consumers consider the availability of discounts in fast food outlets.Usually these discounts are offered as assort discounts i. e. arranging a party or social accumulation at a reduced price package etc. Consumers consider this option when choosing fast food products. They might not immediately use this factor but it puts the fast food shop in their consideration set for later use. This study recommends that the fast food producers or distributors at Dhaka city should f ocus more on the brand reputation, nearness or proximity and accessibility, cost, quality, discount, and law of similarity in taste factors.If they are able to fulfill these needs, university students of Bangladesh will be bring on to buy and consume fast food whenever they are out of their houses. However, there is an ample scope to conduct further study on the preference factors used by the office-goers, housewives, and visitors in get fast food to determine if there are any more common or unique factors prevailing among these different groups that might be important in making decisions regarding the choice of fast food items in Bangladesh. Abstract.Fast food industry is a high growing sector of Bangladesh. It is concerned with the tastes and fit outs of the people. The food-taking habit especially in fast food segment has been changing very fast over last decade among the people of Dhaka the capital city of Bangladesh. The reasons could be attributed by the increase of aware ness, growth of education, development of information technology, and enlargement of television channels and print media in Bangladesh. Hence, this paper aims at make outing the preference factors of fast food consumers living in Dhaka city.This study was conducted among the university students who usually eat fast food at their leisure time. To conduct the study, a total of 250 respondents were interviewed with a incorporate questionnaire. Both descriptive and inferential statistics were used in analyzing the data. variable analysis proficiency like factor analysis was performed to chance upon the preference factors of the fast food student-consumers of Bangladesh. sixfold regressions were run to identify the relationship amongst the factors identified and the overall preference of the consumers.Results show that the consumers give most importance on brand reputation of the food item followed by nearness to receive and accessibility, similarity of taste with previous experie nce, cost and quality of the food, discount and taste, cleanliness and hygiene, salesmanship and decoration, fat and cholesterol level, and self-service factors. This study suggests that the brand reputation, nearness and accessibility, similarity in taste, and cost and quality relationship should be accentuate to improve the standoff of the university students towards the fast food items in Bangladesh.